Mountain Weekly News ~
Apparently the folks over at Burton Snowboards have started listening to new music as the brand just announced a partnership with Gwen Stefani, introducing the Burton L.A.M.B Collection.
According to Anne-Marie Dacyshyn, Burtons VP or Marketing “I’m a huge fan of Gwen Stefani. She’s strong, stunning, ridiculously talented and intelligent. She’s a powerful paradox, ie., a sophisticated punk, and is an ideal blend of edgy and elegant”.
I’m wondering if these two met at Coachella perhaps and came up with idea to collaborate?
Anne-Marie Dacyshyn (far right) at Burton Pool Party 2015 Coachella..
This is the second time the L.A.M.B. x Burton collection has come to the market and this year will feature a variety of outerwear, accessories and layering pieces and some sweet new snowboard boots, goggles, luggage and a even helmet.
Last week we announced Burton’s partnership with Disney Snowboards, so it seems they are really going after the Women’s market.
Gwen Stefani SKIING* in the new Burton line? Picture by: Sharpshooter Images
I could not find any photos of Gwen snowboarding for this article, however it does look like from the picture above she knows how to ski? Maybe Burton’s Learn to Ride program can get her knuckle dragging perhaps?
When Gwen was asked about the 2015/2016 L.A.M.B Collection she had this to say ““This new L.A.M.B. x Burton collection is literally the coolest winter wardrobe I’ve ever seen! This season has a punk rock vibe that feels very modern and fresh. We let our imagination run wild and expanded the collection into a full winter dream closet! I love the clashing prints, tons of patches and the new punker pant with signature bum flap. I cannot wait to rock it this winter!”
2016 Burton Snowboard Ramone Moto jacket
Weirdness aside, I do think punk rock and leopard prints go hand in hand in snowboarding.. Josh Malay would surely agree! (miss ya buddy)
The post Burton Snowboards Teams up with Gwen Stefani for New Collection appeared first on Mountain Weekly News by Mike Hardaker.